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About Us
CREATE:  BUILD:  MONETIZE:

Welcome to SWAG, the most formidable platform and visionary force for connecting content-driven and Celebrity Brands across diverse Consumer Businesses.

 

As a leading agency specializing in incubating and building Celebrity-Led Brands, we are dedicated to harnessing the power of popular personalities to create Aspirational Brands that offers compelling consumer experiences.

Our expertise lies in fostering profound synergies between our portfolio of Celebrity Brands and Consumer Businesses to develop strategic businesses through collaborations and launch aspirational products that captivate audiences across varied consumer demographics.

India's Single Largest House Of
Celebrity Brands

Our Vision

Our Vision is to build a robust portfolio of Lifestyle Brands backed by Celebrities, leveraging their popularity to build a Multi-category Consumer business, thereby developing a wholistic Licensee Ecosystem comprising of Consumer-Product Companies, Manufacturers, E-tailers, Retailer and Distributors.

 

At SWAG, we believe that the key to building successful celebrity-led brands lies in creating meaningful connections between celebrities, consumers, and products. Through our platform, we provide a dynamic environment for collaboration and creativity, fostering the growth of captivating brand experiences that resonate with consumers on a deeper level.

 

Join us at SWAG and unlock the limitless potential of celebrity-led brands. Together, we will embark on an exciting journey of innovation, influence, and unprecedented success.

Our Services

WE OFFER CELEBRITY-BACKED POWER BRANDS TO COLLABORATE & GROW

Brand Strategy Development

  • Brand IP Development

  • Brand Identity & Brand Look-Book Development

  • Brand Vision & Philosophy

  • Brand Positioning & TG

  • Brand Assurance Program

Brand Licensing Module Formulation & Implementation

  • Creative - Style Guide Creation

  • Revenue Model & Commercial Structure

  • IPR & Trademark Compliance

  • Legal - Licensing Contract Template Development

  • Business Operations - Brand Compliance SOP

  • Business Performance Monitoring System

  • Business Financial Reporting & Audit

  • Business Risk Mitigation - Insurance & Indemnity

Product Strategy Formulation & Execution

  • Product Range Plan Development

  • Product Design & Development

  • Research & Development:  Trend Mapping & Competitive Analysis

  • Product Proposition & Pricing

  • Sourcing & Manufacturing

  • Quality Assurance

Business Strategy Development & Implementation

  • Business Plan Development

  • Strategic Business Development

  • Development of Business ecosystem

  • Identifying & Onboarding suitable partners to develop & market the Licensed Products

  • Business Progress Monitoring 

  • Market Development Strategy

Brand Communication & Consumer Engagement Program

  • Drive Branded Content development: Creative & Content

  • Develop & Drive the Digital Marketing Strategy

  • Marketing & PR

  • Monitor, Respond & Resolve Consumer Feedback/Queries

  • Community Engagement & CSR

Our Brands

ONE PLATFORM DIFFERENT BRANDS

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Our Clients
Contact Us

CIN : U17100MH2018PTC308888

Regd. Office : Plot No. D 5, Road No. 20, Marol MIDC, Andheri East, Mumbai 400093, MH, IN

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