The Collaboration
Swag Fashions Hub and Phantom Films
have joined forces for the
Licensing & Merchandising of Brand 83.
It’s an incredible story about Indian Cricket Team Captain’s belief and his leadership that strongly and slowly made the entire team collectively BELIEVE in their WorldCup Dream, so strongly in their hearts… that they went onto to achieve something that seemed impossible!
INDIA'S INCREDIBLE STORY ABOUT THE 1983 CRICKET WORLD CUP VICTORY, IS BEING RETOLD THROUGH THE FILM: 83
This story about India’s unexpected VICTORY during those times, where nobody believed that they can do it, takes you through the entire journey of an underdog team that stunned the world and it showcases all elements of team bonding, their highs & lows and various untold events, which eventually resulted the India winning the glorious Worldcup, basis teams collective belief and persistence to achieve the unthinkable.
AN EXPRESSION OF INDIA’S CRICKETING PASSION
In a nation, where Billion Hearts Beat for their love for Cricket, BRAND 83 roots the CRICKETING EMOTION OF INDIA
& signifies the World Cup glory which transformed Cricket from SPORT into a RELIGION.
About the brand
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A brand that denotes india’s cricketing passion and roots the cricketing emotion of india.
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A symbol of nation’s pride which transformed a sport into a religion.
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Signifies the cricket world cup glory built on the heritage of the glorious journey of indian cricket team from being an underdog to becoming of world champions.
Brand Attributes
Triumph - Pride - Euphoria - Iconic - Team Spirit - Cricket - Influential
These Brand Values i.e. Indomitable Sportsman spirit, Winning Euphoria, Nation’s Pride & Worldly Glory are core attributes of the brand and the muse for the brand’s aesthetic.
Vision
Mobilze and engage the community that breathes cricket and are equally passionate about Bollywood stories. Our Vision is to Offer them a brand that helps them emotionally connect and express themselves.
Mission
To Build a Brand of global stature that roots the cricketing emotion of Indians through stories told via Indian Cinema.
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83 is positioned as a Sports Lifestyle Brand that offers the community that loves Indian Cricket, an opportunity to express their love for Cricket through Fashion, Home , Stationery, Music & Mobile accessories and other products.
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83 is an expression of India’s Cricketing passion.
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83 is fun and playful, passionate and colorful according to its key colors.
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83 is both feminine and masculine, though its perception leans towards Masculinity.
Licensee & Merchandise Partners
83 Brand Universe
Fashion By
Home Merchandise By
Mobile Covers By
Office Stationery By
Facemasks By
Socks By
Financial Products
Home
Embarking on the 83 journey extends beyond clothing, reaching into the realm of home and lifestyle merchandise. For the aspiring cricketer or devoted cricket fan, the dream isn't confined to the field—it's a way of life. We bring this cricketing experience into their homes, creating a space that resonates with the passion for the sport.
Fashion
In the realm of 83 fashion, the essence goes beyond the mere aesthetics of looking good—it transforms into a statement, a canvas for self-expression and a reflection of one's beliefs. Recognizing that cricket isn't just a sport but a passion etched into the hearts of fans, the creation of 83 merchandise is a testament to this profound connection.
Super socks
Venturing into clothing accessories, 83 introduces the dynamic "Super Socks," a unique fusion of cricket spirit and sports sock functionality. Recognizing the global significance of sports socks, this collection marries the distinct qualities of sports socks with the passion of cricket. Collaborating with Super Sox, these socks transcend mere functionality; they become a statement of style and dedication to the sport.
Facemasks
Adapting to the times, 83 introduces facemasks as a protective gear during the COVID era. These masks not only prioritize safety but also become a canvas for expressing one's love for cricket.
Each mask is crafted with care, ensuring a blend of functionality and the unmistakable cricketing flair.
Stationery
The 83 collection extends its embrace to the world of stationery, transforming the mundane into a canvas of cricketing enthusiasm. From notebooks that carry the dreams
and aspirations of aspiring cricketers to pens that ink the tales of iconic moments, every piece is crafted with the essence of the game. For the senior executives who lived through the historic 83 cricketing glory, the collection introduces Superbook 83—a stationery line designed to be cherished. In collaboration with William Penn, the writing instruments line further elevates
the stationery experience, offering a touch of sophistication and nostalgia.
Mobile Covers
Entering the realm of millennials, where a phone is not just a device but an expression tool, 83 introduces customized mobile covers. Recognizing the desire for personalization, the brand collaborates with top cover manufacturers to bring forth a range of covers that reflect individual styles and resonate with the cricketing spirit.
Finanacial Products
Delving into the realm of financial products, 83 partners with Kotak to create expression cards. Recognizing India's deep love for cricket, these cards allow individuals to carry moments of cricketing glory as they go about their financial transactions. Each card becomes a tangible memory, capturing the euphoria of the game.
Celebrating
Euphoria
The entire cast of 83 actively engages in promoting the diverse range of products, turning it into a celebration of cricketing euphoria. With stars endorsing and celebrating the products, the brand becomes a living embodiment of the historic cricketing triumph and the collective spirit of the film.
