Dutta’s dream brand incepted in 2018 and is an amalgam of her personality that creates a modern Indian way of living, dressing and looking at the world.
The brand encourages every self-determining woman who is sophisticated, elegant and embraces femininity in fashion.
To say, Arias is an everlasting romance between Lara’s passion to create the ageless fashion statement and her need for perfection.
About ARIAS
Brand Arias by Lara Dutta is a captivating fusion of elegance and empowerment, reflecting the multifaceted journey of Lara Dutta Bhupathi, a former Miss Universe and celebrated Indian film industry icon.
Brand Arias by Lara Dutta is an embodiment of her extensive journey through numerous roles as a Model, Miss Universe, Actress, Mother and Entrepreneur. It channels Lara's elegance and femininity into a diverse range of lifestyle products, symbolizing her core values of quality and poise. Arias stands out by connecting with the modern Indian woman, sharing values of emotion, trust, individuality, and togetherness while breaking free from conventional norms. With a blend of glamour, authenticity, ethnicity, assertiveness, and tenacity, Arias aims to captivate every eye with its vibrant and enduring products, reflecting Lara's persona.
Brand Personality
BOLD
VIBRANT
SASSY
CLASSY
VERSATILE
The Brand Language
The brand ARIAS is a premium fashion and lifestyle brand with Celebrity Quotient.
Beauty
About ARIAS Beauty
Lara Dutta's remarkable journey commenced with her resounding victory at the prestigious Miss Universe pageant, elevating her to the status of a global beauty icon, symbolizing the grace and allure of Indian women worldwide. The genesis of her brainchild, Brand Arias, was fueled by her passionate desire to translate her unique vision of beauty into a curated selection of products finely attuned to the needs and preferences of the discerning Indian woman.
Arias, under Lara's creative guidance, has breathed life into her vision of beauty through an exquisite range of products, each meticulously crafted to epitomize elegance and sophistication. At present, Arias Beauty Products offers a sophisticated array of skincare essentials, fragrances, and sanitizers, harmoniously blending modernity with timeless charm, catering to the refined tastes of the contemporary Indian lifestyle.
Home
About ARIAS Home
Foreseeing lack of design synergy across multiple products in the home category Lara's endeavor with Arias Home is to bring design-based home solutions where multiple products are developed and offered to consumers with specific design stories to present a theme based aesthetic that elevates the overall visual appeal of today's contemporary homes. The Arias Home product range is curated by Lara to bring lifestyle products that offer chic home design solution across multiple product categories from Bath Linen, Bath Robes, Curtains, Bed Linen, Pillows, Cushion Covers, Mattresses, Furniture, Home Aroma, Cookware, Crockery, Cutlery and more...
Kids Fashion
About ARIAS Kids Fashion
Arias Kids is a testament to responsible fashion, artfully merging contemporary trends with comfort, safety, and uncompromising quality. Anchored by Lara Dutta's rich repertoire as a global achiever, accomplished performer, career-driven woman, and devoted mother, the brand's creative spirit is nurtured by the boundless love and free-spiritedness of children. Arias Kids takes pride in dressing the younger generation for every occasion, and always with an undeniably stylish flair.
This collection is a vibrant tapestry of playful and trendy kids' fashion, meticulously crafted, yet affordably priced. Nostalgic prints and patterns seamlessly blend into every garment, resulting in an array of playful, colorful designs featuring cool graphics and charming appliques. Positioned in the mid-premium segment, Arias Kids also champions eco-fashion, striving to minimize the industry's environmental impact for the sake of the planet's future.
Arias Kids caters to the conscious customer, someone acutely aware of the world's challenges and eager to make a positive contribution. This brand shatters the myth that sustainability means sacrificing style, aiming to create a fashion quotient that is both contemporary and forward-thinking. Its aesthetic is thoughtfully designed with the perspective of a little adult in mind, ensuring that growing kids can embrace both eco-consciousness and chic fashion effortlessly.
