About
One maxim that captures the essence of the brand is "Be in the now, as much as you can." A bright joy and calm emanate from you when you are grounded in the here and now. The brand wants you to do precisely this. Emit happiness and calm. As we adjust to modern life and western culture, we often override or reject the cultural roots that have been ingrained in us since birth. As we attempt to fit ourselves into another "way of life," Kateeka advises staying grounded by embracing and celebrating every aspect of who you are and the culture you are a part of.
Kateeka - Embrace yourself, Stay rooted.
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The brand Kateeka depicts Kajal’s Persona and channels her poise & femininity into her eponymous brand aesthetic.
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Kateeka is positioned as a lifestyle brand for the confident Millennial woman who has her own sense of style which is contemporary, modern and at the same time plays an homage to her ethnic roots.
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Product extensions into various relevant categories would reflect Kajal’s distinct sense of style that is an amalgamation of Indian and western fashion influences.
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The brand targets the young adult and adult demographic of women, offering them a stylized aspirational contemporary range of products.
Personality
Based on Kajal Aggarwal’s opinions on and her own personality, the Kateeka brand personifies Elegance, culture, and authenticity.
It combines traits that are indicative of both on fundamental levels. With the zeal to combine exuberance with intricate concepts, the brand Kateeka believes in developing ideas that are contemporary and chic that truly reflects her values.
The following three characteristics best describe the brand personality:
Authentic
Chic
Elegance
Expressing your own individuality
Fashionable along with comfort
Something that personifies yourself
Followed By
Self Belief | Comfort | Exuberant | Expressive
Tone of Voice
Contemporary & Traditional
With her uncanny abilities to influence and motivate others, her ravishing and stunning personality embellishes the brand with the finest styles, both contemporary & traditional.
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Artistic
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Functional
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Authentic
Brand STP
Segmentation
Targeting
Positioning
The Brand Aesthetic is young and contemporary so that it can readily establish an emotional connect with the young target audience, thereby building a high brand-recall value.
Young Millennials
between 20 to 35 years.
Brand is focused on Young Consumers who want elegant and comfortable product that offers authentic styles.
Consumer Offering
Collaboration Opportunity To Roll-Out The Kajal Aggarwal's Licensed Merchandise
