About
Prowl is an active lifestyle brand targeting consumers, who tend to stay fit and lead a healthy lifestyle. The TG audience are Consumers who prefer staying fit and active while transitioning through multiple activities during the day. Prowl aims to provide its Target Consumers a wholistic brand ecosystem that enables them to lead a healthy lifestyle by delivering various products such as athleisure clothing, fitness accessories, healthy food, Personal Care Products etc. The brand captures its purpose and proposition to consumers, in the tagline – “Live Young, Live Edgy”.
The Brand Language
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Prowl is an active lifestyle brand for the young and restless who want to stay fit and aspire to create a mark of their own.
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A personification of Tiger Shroff’s many admirable qualities, his signature brand, Prowl represents his distinguished Persona and his active lifestyle.
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He is stylish, fun, cool & adventurous; and doesn’t shy away from being himself. What he wears and consumes is an extension of his indomitable spirit and that’s exactly, what the Brand Prowl offers to its consumers.
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Prowl is a reflection of his identity and his way-of-life. He loves to be active throughout the day, and with his Brand Prowl he is able to offer his fans, a fitness-pro brand platform that helps them lead an active lifestyle.
The Brand Personality
Urban - Healthy Lifestyle - Resolute - Youth Centric - Pro Fitness
"Prowl is a reflection of my identity and this is how I live, I love to be active through the day, and the brand prowl enables me to provide my fans, with an active lifestyle platform."
Consumer Offering
Fashion
Eyewear
Retail Activation
Outdoor Campaign
Health Supplements
Fitness Equipments & Accessories
Fragrances
